This flyer appears to be an attempt to lure a business into the GROUND ! FLOOR! RETAIL! of the Vida. It has the cheery cluelessness common to real estate agents and marketing execs.
Hoo boy. Yes, we do love our "avante garde" theaters [sic] in the Mission, this "uber cool dinning [sic] and shopping destination." As soon as a real estate brochure labels your neighborhood "uber cool," it is officially over.
BUT WAIT THERE'S MORE.
"The Mission has been a beacon for all things 'tech' since the 1990's."
WHY YES THAT'S TRUE.
|Mission Yuppie Eradication Project, c. 1998, via FoundSF.org|
"Heavily populated by programmers, Facebook and Google have added multiple shuttle lines to Mission Street over the last two years, and estimates that after the Marina, it contain the largest population of its employees in San Francisco."
I'm starting to be won over by the dogged refusal to use proper grammar or spelling. Anyway, you've gotta love the utter disregard for anything that's actually been happening in the Mission in the past 4 or 5 years. And the explicit call-back to the Marina? Now that Plumpjack's bought the Lex, nothing's impossible! LULULEMONS FOR EVERYONE!! WHOOOO!!! I LOVE THE MISSION!!!