Jenna Ashworth hadn’t been out of her house for over 13 years. Then, last Sunday, something amazing happened. “I downloaded Pokemon Go,” she says, “and it just happened. I was outside before I knew it. I know this sounds crazy, but Charmander cured my agoraphobia.”
But Pokemon Go could be even more meaningful than that. Pokemon Go is actually a sign of the demise of late-stage capitalism. Freed from the vertically integrated model that delivers products from manufacturers to customers, bleeding edge companies will no doubt use PG-type technology to connect directly with perfectly targeted consumers. Why keep a warehouse full of stuff nobody wants when you can deliver exactly one thing to one person who wants it?
Besides that, Pokemon Go is a dramatic symbol of our classist society. The “haves” – freed by wealth and status from having to work regular hours at a menial job – are free to roam the landscapes that we all share, collecting choice Pokemons while the rest of us must make do in the little time we have. The rich will loot the Pokeballs from the nearest Pokestop just like they looted the Capitalgainsballs from the Treasurystop.
One silver lining, though: Pokemon Go will end racism.
That is, unless Pokemon Go fails to listen to its players, who long for a better way to connect. Millennials are lonely and adrift and long for meaningful interaction. No, Millennials are fine and just want to be left alone. They want to catch a Pokemon – and then catch up with their friends on Snapchat. No, Whatsapp. No, they’re building and using telegraph machines. No, they have retreated to caves and eat bison now.
Pokemon Go will finally spell the end for laptops.
Pokemon Go’s first victim will be Marissa Mayer.
Pokemon Go means that the Trump campaign is dead in the water.
Is Pokemon Go the new Zika?